The class members succeed in securing $1.5 million from the Purex laundry detergent class action settlement.
The lawsuit claimed that the Purex Natural Elements detergent has synthetic ingredients despite its “natural” label.
If you purchased Purex laundry detergent with “Natural Elements” label on it between May 19, 2013, and March 8, 2019, you can file a claim.
Case Summary
Lead plaintiffs accused that the makers of Purex laundry detergent falsely marketing their product as “Natural Elements”. Plaintiff further said that the detergent had artificial ingredients that were harmful to health as well as the environment.
Further, according to the Purex class action, Henkel Consumer Goods Inc. falsely sale product by deceiving consumers into thinking that the detergent is natural.
However, the plaintiffs claimed that the laundry detergents contain chemicals like sodium polyacrylate, disodium distryrylbiphenyl, lilial, and more. These chemicals are harmful to sensitive skin.
The class action lawsuit claimed that the company falsely traps people and they paid more for artificial detergent.
But, Henkel tried to dodge the class action lawsuit and said that water is the main ingredient which causes the issue. Further, he said that the assertions that the products are “natural” aren’t false.
However, the makers of Purex agreed to pay $1.5 million to end the class action lawsuit. Additionally, Henkel has agreed to modify the labeling of its products.
Moreover, according to the terms of the settlement, Class Members can claim for $2 and $4 for each product they purchased.
Covered Purex products include detergents:
- Purex Natural Elements Laundry Detergent
- Ultra Natural Elements HE Detergent
- Purex Natural Elements HE Laundry Detergent
- Purex Natural Elements Ultra Concentrate HE
To make a claim, class members need to provide their contact information and the date as well as the location of purchase.
Those who want to claim for more than 10 Purex Natural Elements items must provide proof of purchase.
There is no limit to the number of claims you can submit as long as you can provide proof of purchase with your Claim Form.
Who are eligible to file the claim?
Class Members who purchased any Purex Laundry Detergent Between May 19, 2013, and March 8, 2019, are eligible.
Potential Award
$2 to $4 per product.
Deadline to file the claim
08/10/2019
Details of the filed case
Case name
Tony Luib v. Henkel Consumer Goods Inc.,
Case No. 1:17-cv-03021,
in the U.S. District Court for the Eastern District of New York
Final hearing
08/19/2019
Claims administrator
Purex Settlement Administrator
c/o Epiq
P.O. Box 3240
Portland, OR 97208-3240
1-877-291-9488
